VERSA Logo
Overview
With the goal of turning the helmet industry on its head, VERSA is making safety not the only reason why you would wear a helmet.
Starting with mountain biking, VERSA has designed and manufactures a modular helmet with the ability to attach multiple items from GoPros, lights, HUD system, audio system, among others, and transform from a standard helmet to a full-face helmet simply by attaching the included accessories.
You no longer have to search for the right part to connect something to your helmet as VERSA has worked with various companies to make sure their attachment system has the ability to attach virtually anything.
The system allows you to hot-swap any item out either replacing it with a different one or trading spots with another on the helmet. There are an infinite amount of ways you can have your helmet set up depending on what you want to do.
In the future VERSA has plans to expand out of mountain biking as they are designing helmets for every other sport that requires you to wear a helmet for safety including road cycling, skateboarding, rock climbing, wake boarding, skiing, and snowboarding to name a few.
By making the helmet not just an item of safety, but a useful way to attach and cary your accessories, VERSA is making the helmet not just a necessity for protection, but for convenient accessibility as well.
Direction
Even though it isn’t here yet, the biggest priority and matter to keep in mind when designing this logo was the future of VERSA. With plans to expand out of mountain biking and make helmets for a large variation of extreme sports with varying audiences, it was important that I design a timeless corporate logo for VERSA which could then transform to fit in each industry authentically.
By designing a unique logotype for VERSA, the logo would have the ability to work in any industry whether their goal is to break a speed record in road cycling or drop down the face of a mountain on a snowboard.
Once the corporate logo is complete, we can move on to changing the color and adding various textures that are suitable for each sport VERSA has a helmet for.
Process
I had originally designed a logotype where the letters connected to each other with the idea of how the helmet allows you to connect a lot of various items to the helmet seamlessly without any challenges. Unfortunately, once I sketched out the first design, I realized that it had some unintentional resemblances and I needed to try a different direction instead.
In the second direction, I hand lettered a bold, condensed, sans serif type which was unique and provided a great foundation to work with.
Details
To reflect the customizable product, the logo is a custom logotype. This isn’t a font with the name typed out, this is, in fact, custom hand-lettered to represent the brand and the versatility of their products. With this custom type, there are some details that should not be missed:
- The V and A are interchangeable just like the accessories that go on the VERSA helmets.
- The sans serif type will communicate well across a multitude of sports, which makes this logotype timeless and extremely versatile and has the ability to grow with the company as it expands its brand and product line.
- The rich red color is the corporate color meant to represent blood, the fluid that keeps you alive and moving non-stop.
- The color and texture of the logo will change for each sport VERSA makes a helmet for. Making it easy for the customer to recognize the sport simply by looking at the logo.
Final Concept
The final concept for VERSA is a custom logotype hand lettered to represent the customizability of their products while having the ability to grow with the company.
VERSA not only stands for safety, but for enabling athletes to carry their equipment in a unique and effortless way. The VERSA name will become the norm for any athlete who is aware of the need to be safe, but also needing for a way to easily carry their equipment and access it at any time with ease.
Just like VERSA and their products, this logotype is designed not just to be unique in appearance, but easily customizable for the task at hand.
Are you interested in working with me on your own branding identity?
Let's talk!